Substrata

Substrata optimizes B2B sales and high-ticket dealmaking by analyzing multiple communication layers—verbal, nonverbal, and contextual—in deal-related interactions. The platform continuously assesses the dealmaker's position at every stage, providing impactful, data-driven guidance that significantly boosts win rates, shortens sales cycles, and enhances overall goal and quota attainment. Powered by deep-learning social signal processing technology, Substrata is the ultimate dealmaking assistant. It equips dealmakers with transformative insights into the hidden dynamics between sellers and prospects—from mutual social status appraisals and prospect-side perceptions of seller competence to nuanced evaluations of relevancy, scarcity, urgency, consistency, and more. Taking it a step further, Substrata recommends optimal deal-closing tactics tailored to specific market categories, target audiences, perceived solution value, relationship history, deal momentum, and additional contextual factors.