Sugat Group

Sugat Group is a leading player in the world of raw materials for cooking and baking, known in every Israeli kitchen. The group is one of the top ten food companies in Israel, encompassing some of the oldest and highest quality brands in Israel: Sugat, Etz HaZayit, Melach HaAretz, Tavliney Pereg, and Tahini Al Arz. Sugat Group is owned by Fortissimo Capital, one of the largest investment funds in Israel, and Poalim Equity (the investment arm of Bank Hapoalim). The Group’s activities span several major sectors, in which it invests and specializes: importing quality raw materials from all over the world; manufacturing, packaging, and marketing hundreds of products; and exporting tens of thousands of tons annually. All this is combined with innovative marketing activities that strengthen and maintain the status of leading brands in Israeli public opinion. The Group’s customers include leading grocery chains, major Israeli industries, the IDF, hospitals, hotels, and food companies