Sum Effect | Commercial Photo, Video & Film

Sum Effect is a commercial photography, video, and filmmaking studio based in Perth, Western Australia. We create strategic visual assets that underpin brand confidence and drive growth. As proud Canon Photography Professionals, we deliver high-quality work with purpose, creativity, and precision. We partner with both global brands and local businesses. At the heart of it all is people. A genuine smile that comes from the heart is Sum Effect. We make work that inspires human hearts to #FeelProudWalkTall. Category experience includes: Agriculture, Beauty & Skincare, Education, FMCG (Food, Non-Alcoholic and Alcoholic Beverages), Healthcare & Medical, Jewellery, Luxury & Lifestyle, Industrial, Mining & Resources, Professional Services, and Technology. Our specialities: Branded Films Brand Videos Image Library & Video Library Business Portraits Product Photography Product Videos Our strengths: • Helping everyday extraordinary people feel confident and comfortable on camera • Technical expertise with cameras and lighting to deliver natural, high-quality results in any setting • Creating evergreen visual assets that do the job they’re meant to, driving business outcomes and brand growth Before Matt became a photographer and filmmaker, he was a business owner in product, e-commerce, and service industries. That lived experience informs everything we do. We’d love to work with you.