Illuminate your marketing data! Extensive and proven experience in designing, executing and analyzing quantitative market research to help grow sales across a wide range of brands and categories, e.g., CPG, Retail, Spirits, OTC, Lotteries, Restaurants (QSR & Fast Casual), Senior Care and more.
We take on a variety of work from small-scale data analysis to large scale market research/analytic projects.
PROPRIETARY RESEARCH
Brand Fitness: Quantitatively evaluate the health of your brand's image and key competitors. The technique can...
1. Identify the most and least desirable components of brand imagery in a category
2. Quantify consumers’ perceptions of the imagery associated with each brand in a category on multiple dimensions, e.g., performance, perceived users, psychological motivations, etc.
3. Identify dimensions for imagery differentiation.
This tool has been used extensively to help position brands for in-market success.
Evaluating Brand Assets: Brands often use sensory properties (“assets”) in marketing to create mental shortcuts, e.g., Nike's "Swoosh". This tool quantitatively measures associations between brands and assets in a category. What do you own? What is weak? Or mis-associated? This tool addresses these questions efficiently and cost effectively.
PRIMARY MARKET RESEARCH: Concept Evaluation, Tracking Surveys, Attitude & Use Studies, Pricing Research, Consumer Segmentation, Discrete Choice/MaxDiff Studies, Customer Satisfaction and more.
ANALYTIC EXPERIENCE: Nielsen/IRI Sales and Panel Data, Prime Prospect ID (omni/MRI/Simmons), Copy Testing, New Product Forecasting/Evaluation, A/B Creative Testing, Advanced Statistical Capabilities.
SUBJECT MATTER EXPERTISE: Evaluating Marketing Effectiveness, Brand Image Management, Brand Portfolio Management, Global Branding, Trust and Branding, Line Extension Effectiveness, Sponsorship Effectiveness, Emotion in Advertising, Product Improvement Impact, Copy Testing, Gatekeeper Marketing.
Company Details
- Employees
- 1
- Address
- Chicago, Il, Us
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Keywords
- Market Research, Data Analytics, Marketing Consulting, Brand Image, Category Drivers, Survey Research.
- HQ
- Chicago, IL
Sundlight Market Research & Analytics Questions
Sundlight Market Research & Analytics's LinkedIn profile is https://www.linkedin.com/company/sundlight-market-research-analytics
Sundlight Market Research & Analytics has
1 employees.
View email and phone details for 1
employees at Sundlight Market Research & Analytics.
Sundlight Market Research & Analytics's industry is
Market Research
Sundlight Market Research & Analytics's top competitors are
Blackstone Group,
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Market Overdrive,
Bold Insight,
Bluefield Research,
Lrw: Now Material,
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Sundlight Market Research & Analytics's categories are Market Research
