Matt Sundstrom Email and Phone Number
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Market research professional with 30+ years expertise in advertising and market research across a wide variety of categories (includes many CPG categories, retail, automotive, gaming, health care/pharma, banking and restaurants). Strongest skills in quantitative analysis as well as working in advertising, evaluating marketing effectiveness, consumer goods and brand equity. Guest lecturer on marketing effectiveness at Kellogg School of Business, Booth School of Business, Tuck School of Business (Vanderbilt), Mendoza School of Business (Notre Dame) and Foster School of Business (University of Washington).
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FounderSundlight Market Research & AnalyticsGrayslake, Il, Us
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PrincipalSundlight Market Research & Analytics Oct 2022 - PresentChicago, Illinois, United StatesIndependent consultant/analyst focused on using data and facts to reach objective conclusions about a business situation and course of action. Conduct custom projects encompassing a variety specializations: PRIMARY MARKET RESEARCH: Concept/Idea Evaluation, Tracking Surveys, Attitude & Use Studies, Pricing Research, Consumer Segmentation, Discrete Choice/MaxDiff Studies, Customer Satisfaction Surveys and more.ANALYTIC EXPERIENCE: Nielsen/IRI Sales Data, Nielsen/IRI Panel Data, Prime Prospect Identification (omni/MRI/Simmons), Copy Testing, New Product Forecasting/Evaluation, A/B Creative Testing, Advanced Statistical Analysis Capabilities.SUBJECT MATTER EXPERTISE: Evaluating Marketing Effectiveness, Brand Image Management, Brand Portfolio Management, Global Branding, Trust and Branding, Line Extension Effectiveness, Sponsorship Effectiveness, Emotion in Advertising, Product Improvement Impact, Copy Testing, Energy at Work, Gatekeeper Marketing.Highly awarded for impact on businesses including success on brands like Extra, Aleve, Pearle Vision and Jack Daniel’s. Can accommodate small-scale data analysis to large scale market research/analytic projects. Nothing is too small. Just ask.
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Director Of Marketing Science (Evp 2015-2022, Svp '99-'15)Energy Bbdo Dec 1999 - Oct 2022Chicago, IlAnalyze and/or generate quantitative data to support business decision-making and marketing strategy development across clients and new business prospects. Extensive and proven track record of helping grow sales across a wide range of brands in the US and internationally (received multiple Effie and ARF Ogilvy awards for research leading to highly effective advertising). Supervise a team of 2-4 direct reports.SPECIFIC RESPONSIBILITIESA. Actively participate in business/marketing strategy development teams.1. Business problem identification. Analyze existing data and/or conduct primary research to define what consumer issues marketing needs to address to improve sales trends.2. New product development and opportunity evaluation. Been a key member of teams that helped clients launch some of their most successful new products. Responsible for research and analytics to identify opportunities, forecast sales and determine whether project meets necessary hurdles to achieve in-market potential.B. Evaluate marketing effectiveness. Develop measurement plans, determine whether objectives were met, quantify impact of marketing and use learning to improve future plans.C. Command of quantitative analytic techniques and serve as resource for these needs to other agency staff1. Proficiency with statistical techniques and their application (factor analysis, cluster analysis, discriminant analysis, correspondence analysis, time series regression, log linear models, conjoint/discrete choice)2. Proficiency with statistical processing programs such as SPSS and SAS3. Analysis of sales (Nielsen/IRI) data and general business analysis4. Survey tracking5. Understanding of consumer panel data6. Experimental design expertise7. Commercial testing: ARS, Millward Brown, Ameritest etc.D. Primary resource for executing and analyzing BBDO proprietary research techniques. Expert in Brand Image evaluation.E. Member of agency Executive Leadership Team -
Associate Research DirectorEnergy Bbdo 1997 - 1999Energy Bbdo
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Research SupervisorEnergy Bbdo 1994 - 1997Chicago
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Senior Research Analyst/Research AnalystEnergy Bbdo 1991 - 1994
Matt Sundstrom Skills
Matt Sundstrom Education Details
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Econometrics, Marketing, Finance, Accounting -
Graduated With Honors!
Frequently Asked Questions about Matt Sundstrom
What company does Matt Sundstrom work for?
Matt Sundstrom works for Sundlight Market Research & Analytics
What is Matt Sundstrom's role at the current company?
Matt Sundstrom's current role is Founder.
What is Matt Sundstrom's email address?
Matt Sundstrom's email address is ma****@****bdo.com
What is Matt Sundstrom's direct phone number?
Matt Sundstrom's direct phone number is +184789*****
What schools did Matt Sundstrom attend?
Matt Sundstrom attended The University Of Chicago Booth School Of Business, Northwestern University.
What are some of Matt Sundstrom's interests?
Matt Sundstrom has interest in A Chicago Based Irish Band, Active Diplomacy Player, Guitarist In Baal Tinne.
What skills is Matt Sundstrom known for?
Matt Sundstrom has skills like Marketing Strategy, Customer Insight, Integrated Marketing, Spss, Advertising, Marketing Research, Sas, Strategy, Analytics, Quantitative Research, Quantitative Analytics, Segmentation.
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Matt Sundstrom
Contractor Sales At 84 Lumber/Owner Tennessee Baseball Supply/Owner Mas InvestmentsClarksville, Tn -
4outlandenergy.com, duke-energy.com, renewenergy.com, renewenergy.com -
Matt Sundstrom
San Francisco Bay Area2gmail.com, apple.com8 +191759XXXXX
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