Superbottoms

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SuperBottoms is India's No.1 sustainable brand of innovative products for baby and mom essentials. We aim to revolutionize baby care for the baby and the environment by making conscious products that cause no harm. Our mission is to become a trusted and valuable parenting partner and provide high-quality products for moms and babies. Our story began when our founder, Pallavi Utagi's son, born in 2013, faced rashes as a reaction to using conventional disposable diapers. As was the case with most founders, Pallavi chose to find a solution to the problem. Her hunt for a solution led her to discover international cloth diapers. Unlike cloth nappies used by Indian moms for their babies over generations, cloth diapers come with promises of no spill and keeping the baby dry. Pallavi realized that American products were great but not completely suited to Indian babies. That is when she put her mind to creating eco-friendly, reusable cloth diapers that promise to keep the baby dry and the parent happy. This innovation helped bring together a tribe of mothers and handhold them at every step of their journey of motherhood. Our ParentTribe is 74k + members strong and continues to grow. The Tribe helps us with insights and feedback at every level. Our team is uniquely built by mothers who were first consumers of the brand and then turned employees and we believe that this authenticity helps us connect with our consumers on a deeper level. We have raised Rs. 22.5 crore in the Series A round co-led by DSG Consumer Partners and Saama Capital.

Company Details

Employees
122
Founded
-
Address
Wework, 13th Floor, 247, Vikroli West, Mumbai,maharashtra 400070,india
Industry
Manufacturing
NAICS
Manufacturing
Beverage and Tobacco Product Manufacturing
Miscellaneous Manufacturing
Textile Furnishings Mills
Other Textile Product Mills
Other Miscellaneous Manufacturing
Carpet and Rug Mills
Curtain and Linen Mills
Textile Bag and Canvas Mills
All Other Textile Product Mills
Jewelry and Silverware Manufacturing
Doll, Toy, and Game Manufacturing
Office Supplies (except Paper) Manufacturing
Sign Manufacturing
All Other Miscellaneous Manufacturing
Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills
All Other Miscellaneous Textile Product Mills
Gasket, Packing, and Sealing Device Manufacturing
Musical Instrument Manufacturing
Fastener, Button, Needle, and Pin Manufacturing
Broom, Brush, and Mop Manufacturing
Burial Casket Manufacturing
HQ
Mumbai, Maharashtra
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Superbottoms Questions

News

Alia Bhatt Joins SuperBottoms' Eco-Friendly Mission in New ‘It Feels Right’ Campaign - Indian Retailer

Alia Bhatt Joins SuperBottoms' Eco-Friendly Mission in New ‘It Feels Right’ Campaign Indian Retailer

Hires & Promotion: SuperBottoms, Dream Sports, MRUCI - BW Marketing World

Hires & Promotion: SuperBottoms, Dream Sports, MRUCI BW Marketing World

SuperBottoms eyes up to ₹130 crore from new and existing backers to fund expansion | Company Business News - Mint

SuperBottoms eyes up to ₹130 crore from new and existing backers to fund expansion | Company Business News Mint

Alia Bhatt-backed baby care startup SuperBottoms raises $5 million from Lok Capital, Sharrp Ventures - The Economic Times

Alia Bhatt-backed baby care startup SuperBottoms raises $5 million from Lok Capital, Sharrp Ventures The Economic Times

Baby care startup SuperBottoms raises $5 mn in Series A1 - ET Retail

Baby care startup SuperBottoms raises $5 mn in Series A1 ET Retail

SuperBottoms launches ‘It Feels Right’ campaign featuring Alia Bhatt - IMPACT Magazine

SuperBottoms launches ‘It Feels Right’ campaign featuring Alia Bhatt IMPACT Magazine

SuperBottoms expands into India’s first ‘Special Need’ diaper category - Apparel Resources

SuperBottoms expands into India’s first ‘Special Need’ diaper category Apparel Resources

Baby Care Brand SuperBottoms Announces Actor Alia Bhatt As Its Investor And Brand Ambassador - Entrepreneur

Baby Care Brand SuperBottoms Announces Actor Alia Bhatt As Its Investor And Brand Ambassador Entrepreneur

Alia Bhatt promotes ‘It Feels Right’ in SuperBottoms' new campaign - afaqs!

Alia Bhatt promotes ‘It Feels Right’ in SuperBottoms' new campaign afaqs!

SuperBottoms unveils 'It Feels Right' campaign featuring Alia Bhatt - Adgully.com

SuperBottoms unveils 'It Feels Right' campaign featuring Alia Bhatt Adgully.com

SuperBottoms onboards Dheeraj Gupta as Head – D2C - MediaNews4U

SuperBottoms onboards Dheeraj Gupta as Head – D2C MediaNews4U

Pallavi Utagi-led SuperBottoms Secures $5mn In Series A1 Round - BW Disrupt

Pallavi Utagi-led SuperBottoms Secures $5mn In Series A1 Round BW Disrupt

The story of SuperBottoms UNO, world’s simplest-ever cloth diapers - theweek.in

The story of SuperBottoms UNO, world’s simplest-ever cloth diapers theweek.in

Alia Bhatt says 'It Feels Right' with SuperBottoms - Exchange4Media

Alia Bhatt says 'It Feels Right' with SuperBottoms Exchange4Media

How SuperBottoms is Driving Logistics Efficiency - Indian Retailer

How SuperBottoms is Driving Logistics Efficiency Indian Retailer

[100 Emerging Women Leaders] How this mother decided to help solve for the diaper rash problem with D2C babycare brand SuperBottoms - YourStory.com

[100 Emerging Women Leaders] How this mother decided to help solve for the diaper rash problem with D2C babycare brand SuperBottoms YourStory.com

SuperBottoms: An army of young mothers, led by Pallavi Utagi, will defend this baby care brand - Forbes India

SuperBottoms: An army of young mothers, led by Pallavi Utagi, will defend this baby care brand Forbes India

Baby steps: Alia Bhatt-backed SuperBottoms wants to tackle a 2-lakh tonne problem - The Economic Times

Baby steps: Alia Bhatt-backed SuperBottoms wants to tackle a 2-lakh tonne problem The Economic Times

Superbottoms Changes the Diaper Business in India - Entrepreneur

Superbottoms Changes the Diaper Business in India Entrepreneur

Alia Bhatt Joins SuperBottoms' Eco-Friendly Mission in New ‘It Feels Right’ Campaign - Indian Retailer

Alia Bhatt Joins SuperBottoms' Eco-Friendly Mission in New ‘It Feels Right’ Campaign Indian Retailer

SuperBottoms raises $5 Mn in Series A1 round - Entrackr

SuperBottoms raises $5 Mn in Series A1 round Entrackr

Alia Bhatt launches It Feels Right campaign in association with SuperBottoms - Bollywood Hungama

Alia Bhatt launches It Feels Right campaign in association with SuperBottoms Bollywood Hungama

D2C baby products startup, SuperBottoms enters offline retail - ET Retail

D2C baby products startup, SuperBottoms enters offline retail ET Retail

SuperBottoms expands into India’s first ‘Special Need’ Diaper category - Adgully.com

SuperBottoms expands into India’s first ‘Special Need’ Diaper category Adgully.com

Chennai’s growing tribe of cloth-diapering moms doing their bit for the planet - Citizen Matters

Chennai’s growing tribe of cloth-diapering moms doing their bit for the planet Citizen Matters

Alia Bhatt becomes the face of SuperBottoms - ET BrandEquity

Alia Bhatt becomes the face of SuperBottoms ET BrandEquity

Alia Bhatt: New Investor and Ambassador for Eco-Friendly Baby Products SuperBottoms - YourStory.com

Alia Bhatt: New Investor and Ambassador for Eco-Friendly Baby Products SuperBottoms YourStory.com

How SuperBottoms has made super inroads in the world of diapers and underwear - financialexpress.com

How SuperBottoms has made super inroads in the world of diapers and underwear financialexpress.com

Can SuperBottoms Sweep India’s $1.37 Bn Diaper Market With Super Absorbent Organic Cotton Diapers? - Inc42

Can SuperBottoms Sweep India’s $1.37 Bn Diaper Market With Super Absorbent Organic Cotton Diapers? Inc42

SuperBottoms appoints Alia Bhatt as Investor & Brand Ambassador - afaqs!

SuperBottoms appoints Alia Bhatt as Investor & Brand Ambassador afaqs!

Baby & Mother Care D2C Brand SuperBottoms Raises $5 Mn Funding - Inc42

Baby & Mother Care D2C Brand SuperBottoms Raises $5 Mn Funding Inc42

Cloth diaper startup Superbottoms raises funding from Venture Catalysts - The News Minute

Cloth diaper startup Superbottoms raises funding from Venture Catalysts The News Minute

SuperBottoms enters offline retail; Targets Annual Revenue of 250 cr by FY26 - MediaNews4U

SuperBottoms enters offline retail; Targets Annual Revenue of 250 cr by FY26 MediaNews4U

Alia Bhatt joins Superbottoms as investor & brand ambassador - FashionNetwork India

Alia Bhatt joins Superbottoms as investor & brand ambassador FashionNetwork India

Exclusive: SuperBottoms raises Rs 22.5 Cr in Series A round - Entrackr

Exclusive: SuperBottoms raises Rs 22.5 Cr in Series A round Entrackr

SuperBottoms onboards Vinod Khedekar as COO - MediaNews4U

SuperBottoms onboards Vinod Khedekar as COO MediaNews4U

[Funding Alert] Mumbai-based babycare startup SuperBottoms raises Rs 3.5 Cr from Alteria Capital - YourStory.com

[Funding Alert] Mumbai-based babycare startup SuperBottoms raises Rs 3.5 Cr from Alteria Capital YourStory.com

Funding Rundown: Alia Bhatt invests in SuperBottoms, Solethreads gets $3.7 million, Blitz bags $3 million & more - CNBC TV18

Funding Rundown: Alia Bhatt invests in SuperBottoms, Solethreads gets $3.7 million, Blitz bags $3 million & more CNBC TV18

D2C brand SuperBottoms raises Rs 3.5 Cr in debt - Entrackr

D2C brand SuperBottoms raises Rs 3.5 Cr in debt Entrackr

SuperBottoms enters offline retail market - FashionNetwork India

SuperBottoms enters offline retail market FashionNetwork India

Mompreneur Pallavi Utagi, CEO and Founder of SuperBottoms - SugerMint

Mompreneur Pallavi Utagi, CEO and Founder of SuperBottoms SugerMint

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