Superbrands Romania

Superbrands operates’ membership programmes that comprise amongst other things publications, websites, events and PR campaigns aimed at presenting the strongest brands on a local market and their stories. The organisation rewards brand reputation and promotes the discipline of branding, paying tribute to exceptional brands through programmes in more than 90 countries across the world. Since entering the local market in 2005, Superbrands Romania has developed several Business and Consumer Superbrands Programmes. BDR Associates, the strategic communication agency in Romania, is the official partner appointed by the Superbrands International Organization to develop the Superbrands Programmes in Romania. At the heart of all the programmes is an independent and voluntary Council of leading business experts and outstanding media professionals. The key role of the Council is to score a short list of brands from relevant business fields following Superbrands specific methodology. Only brands that are highly appreciated by the Council and are validated through the market research are eligible for the Superbrand status and are invited to join the Programme and present their success story in the Superbrands Books. Following the Council’s vote and the market research, the Superbrands Book is published. Each of the brands validated in the previous steps of the programme is entitled to receive an invitation to advertise the story of their exceptional branding efforts. With a main goal of presenting successful stories of exceptional branding, the Superbrands book, aims, at the same time, at conferring an overview of the Romanian market potential. Brands with Superbrand status receive a Superbrands Award Seal and a certificate, as recognition of their exceptional branding efforts. The seal can be used on their packaging and in their advertising campaigns. For more details about the Superbrands Romania program, please contact us at office@superbrandsromania.com