Superette

Superette company information, Employees & Contact Information

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From its beginnings as a bricks and mortar store in 2002, Superette has now cemented itself on the map as one of Australasia’s leading online style destinations. Now encompassing five retail stores and an online store, the Superette brand offers an extensive and expertly curated selection of fashion and lifestyle offerings available at your fingertips. Superette is your one stop shop for all things exciting, desirable and unique. Bored with the thought of a 'nine-to-five’ job, Superette owners and friends, James Rigden and Rickie Dee embarked on a world trip with the idea that they would begin collecting all things they loved with the intention of selling them in an inspiring creative space. From these humble beginnings, the Superette brand has gone from strength to strength, now encompassing three retail stores in Auckland (Newmarket, Ponsonby & Takapuna) one in Wellington (Te Aro) and one in Christchurch (CBD) alongside a rapidly growing online store.

Company Details

Employees
403
Founded
-
Address
486 Lake Road, Takapuna,new Zealand
Phone
64-9-360-2362
Email
es****@****e.co.nz
Industry
Retail
NAICS
Retail Trade
Motor Vehicle and Parts Dealers
Sporting Goods, Hobby, Musical Instrument, and Book Stores
General Merchandise Stores
Miscellaneous Store Retailers
Nonstore Retailers
Professional and Commercial Equipment and Supplies Merchant Wholesalers
Miscellaneous Durable Goods Merchant Wholesalers
Miscellaneous Nondurable Goods Merchant Wholesalers
Other Motor Vehicle Dealers
Automotive Parts, Accessories, and Tire Stores
Sporting Goods, Hobby, and Musical Instrument Stores
Department Stores
General Merchandise Stores, including Warehouse Clubs and Supercenters
Other Miscellaneous Store Retailers
Vending Machine Operators
Direct Selling Establishments
Recreational Vehicle Dealers
Motorcycle, Boat, and Other Motor Vehicle Dealers
Automotive Parts and Accessories Stores
Tire Dealers
Sporting Goods Stores
Hobby, Toy, and Game Stores
Sewing, Needlework, and Piece Goods Stores
Pet and Pet Supplies Stores
Art Dealers
Manufactured (Mobile) Home Dealers
All Other Miscellaneous Store Retailers
Fuel Dealers
Other Direct Selling Establishments
Boat Dealers
Motorcycle, ATV, and All Other Motor Vehicle Dealers
Musical Instrument and Supplies Stores
Warehouse Clubs and Supercenters
All Other General Merchandise Stores
Tobacco Stores
All Other Miscellaneous Store Retailers (except Tobacco Stores)
HQ
Auckland, New Zealand
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Superette Questions

News

Auckland superette worker stabbed by group of screwdriver, knife-wielding teens - NZ Herald

Auckland superette worker stabbed by group of screwdriver, knife-wielding teens NZ Herald

Highbury Superette’s liquor licence renewal opposed - The Dominion Post

Highbury Superette’s liquor licence renewal opposed The Dominion Post

'Stole only milk': Shop owner on suspected Tom Phillips break-in - RNZ

'Stole only milk': Shop owner on suspected Tom Phillips break-in RNZ

Man jailed after shopper violently attacked at superette - NZ Herald

Man jailed after shopper violently attacked at superette NZ Herald

The 8 Best Blogger #OOTDs of 2014 (and How to Get the Look) - Vogue

The 8 Best Blogger #OOTDs of 2014 (and How to Get the Look) Vogue

Superette co-founder Rickie Dee reflects on 2020’s ‘wild ride’ - Inside Retail Australia

Superette co-founder Rickie Dee reflects on 2020’s ‘wild ride’ Inside Retail Australia

Friends with benefits - Architecture Now

Friends with benefits Architecture Now

Twenty Years On: Superette Co-Founder Rickie Dee On Success, COVID and the Trend She Doesn't Want Back - Concrete Playground

Twenty Years On: Superette Co-Founder Rickie Dee On Success, COVID and the Trend She Doesn't Want Back Concrete Playground

The duo behind Superette reflect on 20 years in retail and what's next - Stuff

The duo behind Superette reflect on 20 years in retail and what's next Stuff

The top totes of Wellington, and what they say about you - Metro Mag NZ

The top totes of Wellington, and what they say about you Metro Mag NZ

5 Ways to Channel Lauren Bacall’s Unforgettable, All-American Style - Vogue

5 Ways to Channel Lauren Bacall’s Unforgettable, All-American Style Vogue

How I made my first million: The day we chase money and money only, it's all over, Superette founder says - Stuff

How I made my first million: The day we chase money and money only, it's all over, Superette founder says Stuff

The 10 Best Road Trip Movies of All Time and How to Get the Look - Vogue

The 10 Best Road Trip Movies of All Time and How to Get the Look Vogue

Seventy-hour weeks and no pay: Worker's nightmare in NZ superette - NZ Herald

Seventy-hour weeks and no pay: Worker's nightmare in NZ superette NZ Herald

Loosies Superette: Is this NZ’s craziest restaurant? - Stuff

Loosies Superette: Is this NZ’s craziest restaurant? Stuff

$30m lotto ticket sold at Albany Superette - NZ Herald

$30m lotto ticket sold at Albany Superette NZ Herald

Colliers agent fined $1500 for unsatisfactory conduct - NZ Herald

Colliers agent fined $1500 for unsatisfactory conduct NZ Herald

Te Awamutu superette robbery - NZ Herald

Te Awamutu superette robbery NZ Herald

20 years on: NZ retailer Superette still focused on growing - NZ Herald

20 years on: NZ retailer Superette still focused on growing NZ Herald

'Baby seat in the back': Ram-raided store owner says businesses not only victims - NZ Herald

'Baby seat in the back': Ram-raided store owner says businesses not only victims NZ Herald

Small Business: Social media - James Rigden, Superette - NZ Herald

Small Business: Social media - James Rigden, Superette NZ Herald

At home with Superette owner Rickie Dee - Stuff

At home with Superette owner Rickie Dee Stuff

Lynmore dairy robbed: 'It feels like a nightmare' - NZ Herald

Lynmore dairy robbed: 'It feels like a nightmare' NZ Herald

Murder charge and arrests in Sandringham superette case - RNZ

Murder charge and arrests in Sandringham superette case RNZ

Two arrests relating to aggravated robbery - NZ Herald

Two arrests relating to aggravated robbery NZ Herald

Teens arrested after superette robbery - NZ Herald

Teens arrested after superette robbery NZ Herald

Trio on the run after robbing Auckland superette - RNZ

Trio on the run after robbing Auckland superette RNZ

Superette co-founder sells her Auckland home for $4.2m - OneRoof

Superette co-founder sells her Auckland home for $4.2m OneRoof

Robbery at Brookfield Superette - SunLive

Robbery at Brookfield Superette SunLive

Early morning ram raid targets Auckland dairy just before Christmas - NZ Herald

Early morning ram raid targets Auckland dairy just before Christmas NZ Herald

Alleged robbers appear in Rotorua District Court - NZ Herald

Alleged robbers appear in Rotorua District Court NZ Herald

Violent armed robbery at Silverdale Superette - NZ Herald

Violent armed robbery at Silverdale Superette NZ Herald

Ram raid on Kauri Park Superette in Auckland's Beach Haven - Stuff

Ram raid on Kauri Park Superette in Auckland's Beach Haven Stuff

'Where are the cigarettes?' Watch robbers hold-up superette at pistol point - Stuff

'Where are the cigarettes?' Watch robbers hold-up superette at pistol point Stuff

Missing Platino sailor foiled robbery - NZ Herald

Missing Platino sailor foiled robbery NZ Herald

'What do we do?' - Store owners frustrated over crime wave - RNZ

'What do we do?' - Store owners frustrated over crime wave RNZ

Overnight crime wave: Three men arrested after ram raid on Ponsonby Rd - NZ Herald

Overnight crime wave: Three men arrested after ram raid on Ponsonby Rd NZ Herald

Three men rob superette in Hamilton - NZ Herald

Three men rob superette in Hamilton NZ Herald

‘We don’t feel safe’: North Shore superette hit by raiders for fourth time in four months - NZ Herald

‘We don’t feel safe’: North Shore superette hit by raiders for fourth time in four months NZ Herald

Burglary at Rotorua superette - NZ Herald

Burglary at Rotorua superette NZ Herald

Jail for man after superette robbery backfires - NZ Herald

Jail for man after superette robbery backfires NZ Herald

Robbery at Idlewild Superette in Mangere - NZ Herald

Robbery at Idlewild Superette in Mangere NZ Herald

Twice in one week: Aberdeen Superette robbed again - Stuff

Twice in one week: Aberdeen Superette robbed again Stuff

Whangārei Man Jailed for Brutal Assault at Ōtangarei Superette - Indian Weekender

Whangārei Man Jailed for Brutal Assault at Ōtangarei Superette Indian Weekender

Robbery at Bellevue Superette - SunLive

Robbery at Bellevue Superette SunLive

Sandringham stabbing: Shop worker safety 'goes beyond fog cannons and bollards', business leader says - RNZ

Sandringham stabbing: Shop worker safety 'goes beyond fog cannons and bollards', business leader says RNZ

Police close in on Waipapa Superette armed robbers - NZ Herald

Police close in on Waipapa Superette armed robbers NZ Herald

Aggravated robbery of Tokoroa superette - NZ Herald

Aggravated robbery of Tokoroa superette NZ Herald

‘It’s time to come out’: Piopio locals urge Tom Phillips to bring back kids - Stuff

‘It’s time to come out’: Piopio locals urge Tom Phillips to bring back kids Stuff

'Stunned': Rotorua player wins $75,000 on $5 scratchie - NZ Herald

'Stunned': Rotorua player wins $75,000 on $5 scratchie NZ Herald

Pistol-wielding Boxing Day robber gets jail for superette stickup - Stuff

Pistol-wielding Boxing Day robber gets jail for superette stickup Stuff

Watch: Thieves smash up Hamilton superette in early morning ram raid - NZ Herald

Watch: Thieves smash up Hamilton superette in early morning ram raid NZ Herald

Wellingtonians count cost of weekend without power following storm - RNZ

Wellingtonians count cost of weekend without power following storm RNZ

Youth charged in Maungatapu superette armed hold-up - NZ Herald

Youth charged in Maungatapu superette armed hold-up NZ Herald

Hammer-wielding men rob Mangere superette - NZ Herald

Hammer-wielding men rob Mangere superette NZ Herald

Superette worker murdered for nothing - NZ Herald

Superette worker murdered for nothing NZ Herald

Till stolen in ram raid at Hamilton superette - Stuff

Till stolen in ram raid at Hamilton superette Stuff

Aggravated robbery of Waitakere Superette - Indian Weekender

Aggravated robbery of Waitakere Superette Indian Weekender

Fashion icon Rickie Dee selling her stylish Auckland home - OneRoof

Fashion icon Rickie Dee selling her stylish Auckland home OneRoof

'It's a big mess' - Hillcrest Superette extensively damaged in ram raid - Stuff

'It's a big mess' - Hillcrest Superette extensively damaged in ram raid Stuff

Papakura Redhill Superette robbery: Four teens arrested - NZ Herald

Papakura Redhill Superette robbery: Four teens arrested NZ Herald

Stores within stores: The loophole dairies exploit in vape store restrictions - The Press

Stores within stores: The loophole dairies exploit in vape store restrictions The Press

A stolen quad bike, and a butchered cow: Stuff journalist Tony Wall reveals Tom Phillips’ likely escape route - Stuff

A stolen quad bike, and a butchered cow: Stuff journalist Tony Wall reveals Tom Phillips’ likely escape route Stuff

Police charge two men with Omanu Superette robbery - NZ Herald

Police charge two men with Omanu Superette robbery NZ Herald

Ice creams and jail for bumbling Bankwood Superette dairy robbers - Waikato Times

Ice creams and jail for bumbling Bankwood Superette dairy robbers Waikato Times

Person injured following machete attack at Hamilton Dairy - Stuff

Person injured following machete attack at Hamilton Dairy Stuff

Superette staff step up for the community - localmatters.co.nz

Superette staff step up for the community localmatters.co.nz

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