SuperTalent Creative

Marketing directors around the world have a big problem. They seem to be asking the same question. Where have all the big ideas gone? There are many reasons for the lack of creativity in advertising, the growth of globally produced work that neither offends nor appeals. The fragmentation of audiences through the onslaught of social media. The obsession with data over ideas. Nearly 1 billion people have ad blockers installed on their smart phones. Business is now suffering because of the lack of creativity. SuperTalent believes the time is right for a creative revolution. Our creative talent pool of 12 multi award winning people is unrivaled and has been described as the best creative department in the world. Each member of SuperTalent has created some of the most famous campaigns in advertising history and has the experience to deliver what business desperately needs right now- creativity. As proof of our commitment to creativity, 70% of the budget will be dedicated to the creation of ideas. SuperTalent is not just a creative department, it also has some of the best strategic minds in the business. SuperTalent is not an advertising agency, it is a creative intervention company. It means that clients don’t have to fire their agency to get the creativity they need, a painful process at the best of times, but hire SuperTalent on a project basis. Once the project has been completed, we will disappear. The usual obstructions that get in the way of creating a big idea have been removed, so, the client gets to work directly with the makers.