SwayID

SwayID is a disclosure and compliance infrastructure system that helps brands and creators meet the legal requirements of FTC 16 CFR Part 465 and prevent class action exposure tied to influencer and UGC advertising. SwayID is a self-serve platform developed by compliance and advertising risk experts to simplify legal protection at scale. At SwayID, we’re committed to making regulatory survival not only possible, but practical — giving both brands and creators the tools to stay compliant, prove good faith, and reduce legal exposure in the post-FTC enforcement era.