SWEAR Inc

We develop and position brands for people and organisations who (S)WEAR to make a positive impact, through: 1. Business Development Sometimes you can’t see the woods from the trees! Get clarity on the value you offer and why people should care - your unique value proposition. We get there together through workshops, business plan analysis, product & service reviews, audience insights, market & competitor benchmarking and mapping. 2. Brand Positioning Get to the core of who you are, and determine how to position yourself in a way that relates to people, by defining: - Why you exist (brand purpose) - How you do it (brand promise) - What you do (brand action) - Reasons to believe (brand pillars) 3. Communications Platform Inspire people by connecting your brand positioning and communicating your value proposition to people with positive vibes that matter to them. - Identify communication objectives - Understand audience motivations - Developing communication platforms, ideas and key messages