SweetSpot Group are the sports events and marketing company behind Britain’s biggest cycling races: the Tour of Britain and the Women’s Tour.
Featuring the world’s best riders and boasting global television coverage, the events are cornerstones of the British sporting calendar, attracting more than a million fans to the roadside annually, as well as engaging communities across the country.
SweetSpot were behind the successful revival of the Tour of Britain in 2004 after a five-year absence from the calendar. Having brought the race stability previously unseen in its various incarnations since the 1940s, it is now the country’s largest free-to-watch sporting event. Ten years later we launched the Women’s Tour, which now forms a part of the flagship UCI Women’s WorldTour series, and is widely acknowledged as one of the world’s leading events.
Additionally, the Tour Series was launched in 2009, providing a welcome boost to the British racing scene. Its unique team format is still going strong in 2022 after more than 100 events, having become a proving ground for future Olympic and world champions.
SweetSpot have also worked on a number of other major cycling events, including the 2007 Tour de France Grand Départ in London; the creation, launch and running of the Olympic legacy cycling event, RideLondon, between 2013 and 2019; and Mark Cavendish’s personal sportive RiseAbove.
More than 25,000 cyclists have taken part in a mass participation ride organised by SweetSpot since 2009. Many of those participated in The Great Tour, a circumnavigation of the British coast by bike, which has helped to raise money for a range of charities on three occasions.
Company Details
- Employees
- 9
- Founded
- -
- Address
- 1 Brooklands Road, Weybridge,surrey Kt13 0tj,united Kingdom
- Industry
- Spectator Sports
- NAICS
-
Spectator SportsOther Spectator Sports
- Website
- sweetspotgroup.co.uk
- Keywords
- Sports Events, Cycling, Sports Marketing, Professional Sports, Sports Sponsorship, Event Delivery, Mass Participation, Community Engagement, Sportives, Television, Stakeholder Management, Sports Promotion, Event Management, Event Production, Sponsorship.
- HQ
- Weybridge, Surrey
Sweetspot Group Questions
Sweetspot Group's website is sweetspotgroup.co.uk
Sweetspot Group's LinkedIn profile is https://uk.linkedin.com/company/sweetspotgroup
Sweetspot Group has
9 employees.
View email and phone details for 9
employees at Sweetspot Group.
Sweetspot Group's industry is
Spectator Sports
Sweetspot Group's top competitors are
Sweetspot (Yc S23),
Img,
Sweetspot,
Destination Sport Experiences,
Sportspro,
Uk Sport,
Posh Cockney ™️,
Extreme H,
Strava,
Destination Sport Group.
Sweetspot Group's categories are Spectator Sports
Sweetspot Group's founding year is 2003
