Underwear Sweden

We have a passion for bras. As a Swedish Lingerie company, starting in 1937, we have a long history and knowledge of women and their need of good supportive bras. Our clean and natural design together with god quality and high comfort and support makes us popular among women with B-G cup. Both for daily wear, sports, nursing and special functions. We also produce briefs, girdles and bodies. We care about ethical- and environmental issues and consciously develop products within organic qualities and fairtrade. We are one of a few who produces organic cotton together with fairtrade label. Our brand is most popular in Sweden and Germany but can be found in all Skandinavian markets along with many European countries. We are based in Borås, Sweden, and all our production is based in Latvia. All our fabrics comes from Europe. That gives us ”Made in Europe”