Swim Against the Stream™

Eric B. Zimmett began his research on advertising and consumer behavior in 2008, including the development of his own course on consumer behavior, taught at Penn State University in 2014 with Summer Study Programs of Melville, NY. “Eric delivered an outstanding class to the students in our Summer Study program at Penn State. His class was highly engaging and students commented on his passion for the material. A job well done." -David Wolk, Director, Summer Study Programs Eric has since taught his course material in various guest lectures at Penn State University, South Hills School of Business and Technology, and Juniata College.