Swipefinder

The problem Consumers are increasingly overwhelmed with choice: what to watch, what to eat, what to buy. Choosing can be frustrating and exhausting, but Swipefinder’s products make finding fun. What we offer Swipefinder is an innovative and patent-pending solution that helps consumers find and curate the content they want to watch. We’ve built an engaging swipeable interface that is fun to use. It enables viewers to move beyond the typical scrolling interface of many on-demand platforms and publishers, and interact with an interface that feels intuitive and familiar, and easily navigates large amounts of content. It is built on a proprietary tech stack, providing a B2B white-label service for content aggregators in multiple sectors including premium video, fashion, sports and recipes. We deliver incremental reach and engagement from consumers, and unlock new advertising revenue opportunities through content promotion, branded content and programmatic integration. Products Our initial products include Showfinder (find something to watch), Foodfinder (find something to eat), DealFinder (find deals on e.g. holidays or ecommerce promotions) and Sportfinder (choose your game, team or highlights). We are live on the TV TIme app in Sweden and UK. These products can be stand-alone verticals, integrated into 3rd party platforms (e.g. VOD services) or stand-alone ad units that can be served or placed on third party publishers. How we work with partners Light touch integration into consumer facing services on smartphones, tablets and connected TVs, including mobile web and apps. Provision of full-service tech stack, and ability to sell advertising. Business model includes license fees and / or revenue share. Company background Founded by Calle Sjönell, Michael Werner and Håkan Tranvik.