Synaptiquè Consultancy

Founded in 2025 by Pranjal Suthar and Munira Electricwala, Synaptiquè Consultancy is where we don’t just analyze data, we decode the human mind. In an era where consumers are bombarded with endless choices, understanding how they think, feel, and decide isn’t just an advantage—it’s a necessity. That’s where we come in. We help brands cut through the noise by tapping into the science of decision making. Using advanced neuroscience techniques like EEG and neurophysiological testing, we uncover what truly captures attention, sparks emotion, and drives action. Whether it’s packaging that stands out, ads that leave a lasting impact, or experiences that feel intuitive, we empower brands with insights that go beyond the surface. Our expertise is built for India’s dynamic market, where culture, psychology, and buying behavior are constantly evolving. We collaborate with leading FMCG, tech, and media companies to craft marketing strategies that are not just effective but also ethical and deeply human. Our Vision? To lead the revolution in consumer-brand connections, helping businesses tap into the science of decision-making and create experiences that truly resonate. Our Mission? To empower brands with deep, data-driven intelligence that goes beyond traditional market research. We partner with FMCG, tech, and media giants to craft marketing strategies that are not only effective but also ethically responsible. In a world driven by emotions and perceptions, we don’t just analyze behavior - we unlock it. Because great marketing isn’t just about being seen - it’s about being remembered. Are you ready to decode the mind of your consumer?