SyncDev, Inc.

SyncDev, Inc., is a management consulting firm based in Santa Barbara, CA. It has been coaching technology companies and their development teams to successfully develop new technology products and markets since 1982. SyncDev is a formal process for developing markets and the Minimum Viable Product, a term which SyncDev, Inc., coined. SyncDev reverses the traditional design, build, sell process. Instead the dev team sells, designs, and builds. They test sell their hypothesized MVP per their planned business model. This surfaces objections and complaints early when pivots are easy to implement. As the product design and business model stabilizes, they develop. This solves a myriad of problems; it creates a virtual backlog of customer purchase interest which accelerates sales once the product is ready to release. If body wants to buy no matter what the team does, the company cancels the product and saves money, time, and heartache. In 2001, SyncDev, Inc. developed the concept Minimum Viable Product: a unique product with the highest return-on-risk for both the vendor and customers. It works because, except for lucky guesses, it’s impossible to build the MVP using the design, build, sell model because bad news about design, performance, user interface, pricing, etc. arrives when it’s too late to pivot. SyncDev, Inc.'s coaches educate and train cross-functional development teams by guided doing before, during, and after customer meetings, over and over to 1) determine their MVP, 2) develop a strong business case, or 3) fail quickly if that's their destiny. With a 35-year track record of success with Fortune 500 companies, startups, and investors, SyncDev is the go-to firm for a proven product and market development process.