SPX Prestige School

A process designed to facilitate the knowledge and adoption of prestige as a model for organizational competitiveness. The syncplexity model of business competitiveness, which Mr. Josep Alzamora and his team have developed since 2000, is based on a specific sense of prestige. The design of this proposal, which is intended to facilitate the effective transformations that businesses require to succeed in hypercompetitive contexts, is built on the foundations of four essential criteria: robustness, fullness, substantiveness, and coherence. Prestige—Many businesses may think their brand is prestigious, yet many discover the hard truth when they can barely survive a severe crisis. The concept of prestige proposed by syncplexity refers to a competitive capacity based on a “constant and intensely growing appreciation towards what the business/brand offers.” A genuinely prestigious brand has built tenaciously and patiently authentic and systemic emotional bonds with its customers. Therefore, when the core connection brand-customer is a true emotional bond, an economic meltdown has a more controllable effect. In that process of appreciation, the added value’s perception is enough to make the offer preferred by consumers, still not being the lowest priced. The complexity of generating that kind of appreciation lies in several facts. The first one is that an actual emotional bond is quite complex to build, which requires individual efforts and changes that few people are willing to do. As a result, where companies think they are building emotional links, there are just substitutes unable to face the effects of a dire crisis. The second fact that makes complex the development of prestige bond-based is how social and economic environments have changed, going from high-competitiveness to hyper-competitiveness. Thus, where before it was necessary to develop some unique feature to compete, it now requires a whole conceptual substantive universe.