Ta7rir

Ta7rir uses creativity as approach to solve social/economic challenges: Ta7rir is a non-governmental organization committed to engage artists and creators within an inclusive framework, to solve various social and economic challenges in Morocco and the global community, through raising awareness and advocacy, education, promotion and support. Ta7rir aims at building a model of a creative industry based on the freedom of creatives, following three fundamental values: freedom, creativity and collaboration. Vision: Ta7rir believes in a world where social and economic impact is created through free artistic and creative actions. Mission: Promoting creativity to solve social and economic challenges. Approach: Ta7rir's approach is based on a circular design, and lies in the: 1. Identification of a social/economic challenge 2. Understanding the causes and consequences of the challenge 3. Inspiring, educating, and supporting artists to solve it in a collaborative way 4. Co-creating and testing a creative product as solution to the challenge 5. Evaluating the creative product using social and economic impact KPIs.