TAG TrustNet

TAG TrustNet is the leading digital advertising initiative dedicated to making the industry more accountable, responsible and efficient. TAG TrustNet is providing an always-on industry transparency utility reconciling data and generating an immutable data record for every single ad impression running across the programmatic advertising supply chain. TAG TrustNet was initiated by the Trustworthy Accountability Group (TAG) to establish a ‘shared truth’ among all parties to an advertising campaign in near real-time. It allows buyers to make timely informed decisions on how to allocate their ad spend, optimizing value while protecting their brands, and sellers to benefit from the increased value of transparent and trusted inventory.