TAKE ACTION FILMS

Since 2007, Take Action Films has used social outreach, crowd sourcing, and audience building using both traditional and online media. Our extensive international network of partners helps us bring our titles to theatres, TV, educational, and online markets. Starting with Garbage! The Revolution Starts at Home, in 2008, Take Action Films rapidly built a marketing strategy that utilized a hybrid of traditional and DIY distribution strategies. This included an online and community building plan that produced partnerships with NGOs, school boards, corporations and environmental groups that supported a Canada-wide tour and educational screenings. This strategy evolved further with Dark Side of the Chew, when TAF developed an app that incorporates animation and real-world engagement. GumShoe. GumShoe, a gum mapping app, was created in collaboration with ESRI Canada, a GIS (Geographic and Information Systems) mapping company in Toronto. The app was available for iOS and downloadable from iTunes around the world, and proved not only a popular speaking point at film festivals, but extremely popular in educational markets. Andrew Nisker, the founder and Director of Take Action Films, has spoken about his outreach strategies on panels at films festivals industry forms at Next New Media Festival, Hot Docs, and Planet in Focus Film Festival. He is considered one of the pioneers of the hybrid distribution model, working as an Impact Producer before the term had entered the lexicon.