TangTiger

We are an international qualitative research agency specialising in innovation and sensory research. We bridge the gap between marketing and R&D exploring the interplay between product, brand and packaging. We decipher how consumers read products – the story a product communicates about itself; the sensory brand. We believe brands are created on a holistic journey between what we sense for ourselves and the story we are told. ______ TangTiger is a dynamic group of qualitative consultants who specialise in brand and sensory development. After years of straddling projects with both Marketing and Development teams, Oly thought it was about time someone brought the two together, and tangtiger was born. We are a friendly, creative bunch with a diverse range of backgrounds - from client side FMCG, advertising and planning to market research and food science. Every project is unique, so we believe in building bespoke teams with bright minds on the same page as you! We have an extensive network of international research partners ready in waiting to deliver your research.