Tarseel—Urdu for ‘distribute or spread’—is the brainchild of Khalifa Farhan Athar. After having worked in Procter and Gamble for over five years, traversing the length and breadth of the country, he had seen a dearth in the local market for professional FMCG distributors.
As fate would have it, while he was pondering making a foray into the world of distribution, he was introduced to representatives of Energizer Middle East Africa who were looking for a distributor (Pakistan region). At the same time, Imrooz Group was looking towards adding FMCG to it’s portfolio of ever increasing businesses.
In 2005, Farhan left his position at P&G to lead the FMCG arm of the Imrooz Group. Tarseel started with 2 employees, in the mezzanine floor of Qamar House (I.I. Chundrigar Road) in Karachi. Step-by-step, the company has expanded to almost 200 employees nationwide providing a niche service to brands looking for a route to market in Pakistan. Tarseel has evolved from a pure distribution model to one which provides a much more holistic support to its brand partners.
Over time, the leadership at Tarseel has seen new opportunities and made the most of them. Stepping into a new decade, Tarseel aims to go from strength to strength, with its employees as its pillar of support.
Company Details
- Employees
- 128
- Founded
- -
- Address
- Beaumont Plaza, Beaumont Rd, Civil Lines, 405,4th Floor,pakistan
- Industry
- Consumer Goods
- Website
- http://www.tarseel.net
- Keywords
- Design, Development, and Fabrication, Trade Marketing, Digital Marketing, Key Accounts Management, Information Management, Co Packing Facility, Manufacturing (Under License), Warehousing & Logistics.
- HQ
- Karachi, Sindh
Tarseel Questions
Tarseel's website is http://www.tarseel.net
Tarseel's LinkedIn profile is https://pk.linkedin.com/company/tarseel
Tarseel has
128 employees.
View email and phone details for 128
employees at Tarseel.
Tarseel's industry is
Consumer Goods
Tarseel's top competitors are
Astonish Cleaning Products,
Burque,
Osome Hygiene,
Sidat Hyder Morshed Associates,
Shan Foods Private Limited,
Emi (Pakistan) Ltd,
2030 Kitchen Inc,
Mapa Spontex,
Energizer Holdings,
Falconpack.
Tarseel's categories are Consumer Goods
Tarseel's founding year is 2005
