TEAM HOUSTON

Uniting Commerce & Creative Communities To Prepare For The Great Game Of Soccer. T.E.A.M. Houston is a collaboration of commerce and creative organizations working together to prepare the business community in the larger Houston metro area to fully maximize the potential of the upcoming soccer events coming to town. As Houston prepares to host the numerous major soccer events in 2025 and 2026, culminating in the World Cup™, our aim is to raise awareness, educate, and support businesses - from local startups and small businesses to Fortune 500 companies - ensuring everyone has the tools and insights needed to thrive, benefit and enjoy the potential these soccer events can bring. T.E.A.M. has initiated efforts to unite the local business and creative communities, ensuring that these global events create meaningful opportunities for business owners across the larger Houston metro area. T.E.A.M. Houston is a volunteer-led, not-for-profit initiative dedicated to fostering business opportunities within the greater Houston metro area. T.E.A.M. Houston is not affiliated with, endorsed by, or officially associated with FIFA, the FIFA World Cup 2026™, Harris County Sports Authority, HoustonFirst or NRG Stadium. T.E.A.M. stands for: • T = Trade – Engaging Houston’s international business community and fostering cross-border connections, as many countries will come to the USA. • E = Entrepreneur to Enterprise – Connecting and supporting local businesses from startups to SMB’s to large-scale Fortune 500 operations. • A = Advertising & Arts – Collaborating with Houston’s creative and advertising sectors to build visibility and engagement. • M = Marketing & Media – Leveraging media and marketing resources to share insights and amplify the voices and business opportunity of local businesses.