Team Sonnemans

With the new TeamSonnemans, Maton aims to assist businesses in developing customer-centric, innovative business strategies. Whether as a boardroom advisor, team captain for larger projects, commissioner/supervisor, or as a ‘fractional CMO,’ he strives to leverage his strategic insights and leadership to help organizations thrive in a dynamic environment. He focuses on distinctive, relevant, and credible strategies. Maton is not only an expert in his field but also an inspiring mentor for executive teams and younger professionals. His extensive experience, creativity, and strategic mindset make him a valuable partner for organizations seeking innovative and effective solutions and insights in a rapidly changing market. Here are some examples of recent projects and experiences (2020-2024): * Design of a new commercial organizational model for a large bank-insurer. * Growth strategy and digital innovation for a market leader in the Dutch entertainment sector. * Alignment of international corporate brand strategy with commercial strategy in the Netherlands for a major energy company. * Strategy and transformation of a marketing and communications department for a large professional services provider. * Development of a completely new service proposition and business model for a global manufacturer of (electric) trucks.