Tech-Powered Growth in Professional Services

A tech-powered revolution in professional services marketing and sales is gathering momentum – creating winners and losers. Recognising this, Ben Scott (Grant Thornton Australia) and James Fielding (Findex) have teamed-up to understand what’s happening at the coalface of this change and what’s needed to deliver dividends in revenue and efficiency. In early 2024, they’re surveying professional service firms globally to benchmark technology use, AI and automation, CRM adoption, business alignment, and more. This survey will be summarised into an insights report and will be dissected in a limited series podcast – with Ben and James deep-diving into the thoughts and experiences of those at the forefront of tech-powered growth. Expect to hear about sales culture, stakeholder engagement, user adoption, technical considerations, vendor options, and more.