Technology Alabama

WHY ARE WE DEVELOPING THIS COMMUNICATION 1. The new logo is the core communications tool of the Technology Alabama brand message AUDIENCE PROFILE • Owner, CEO, President of a technology-based company • Supplier or provider of products and services to technology-based companies • Employees of technology-based companies COMMUNICATION IDEA Technology Alabama is the best resource for technology information and news in Alabama. It is about “The business of technology.” It’s THE place to go to LEARN ABOUT or PARTICIPATE IN the technology community in Alabama. It is progressive and cutting edge but not freaky or weird. IDEA SUPPORT • Technology Alabama has great corporate and academic support in the state • It has a large subscriber base • There are no other niche publications BRAND PERSONALITY & TONALITY • Savvy, smart, progressive, innovative, popular. Not nerdy or socially inept. • The place to go for anything technology. If you don’t visit the site often you will be out of the loop.