Kevin Bloch

I am a freelance conceptual copywriter based in Zürich, Switzerland. I develop creative concepts for campaigns, brandings or digital projects and write content for websites or articles, in English and German. I often work with design-focused agencies, linking visual ideas to the strategic communication goals of a brand or creating verbal identities. What I offer Text I write texts on every topic, for every medium, in every style. I write texts for websites, cross-media campaigns, app UIs, movies, banners and flyers. I even wrote a really cheesy christmas song for Microsoft once (I hate christmas songs). Concept I develop creative concepts for advertising campaigns, brandings, blogs and digital projects, from apps to video games. I can work completely on my own or with a team. SEO - search engine optimization SEO means many things. For one, backlinks, which is the main reason this page exists. It also means well-written, relevant text. What this means is mostly defined by anglo-saxon standards, since this is where most search-engine providers come from. The text must be concise and structured in clear hierarchies, with relevant keywords present in headings, meta titles, image desciptions and first paragraphs.