Textbook Toolkit

Strategic consultancy, development and marketing of textbook programmes for educational publishers, led by experienced freelance consultant Sarah Wightman. Client list includes Cambridge University Press, Pearson, Wiley-Blackwell, Hodder, Oxford University Press, Cambridge Education Group, Elsevier, Cambridge Digital, and CourseSmart. Project management • Overseeing management and production of products (print or digital), from commissioning and planning stage, and development of content, through to publication. • Experience coordinating a range of suppliers, including freelancers, copy-editors, digital developers, illustrators, indexers, typesetters, and printers. Editorial development • Hands-on editorial development for improving content, for print or digital. • Coaching authors during the writing process, including schedule management. • Detailed eye for editorial integrity, proof-reading and quality checking manuscript requirements. Market research to support editorial development and commissioning • Development “research packs”, including surveys and feedback from reviewers, with detailed analysis of results, plus market data and competitor information. • Review of supplementary packages and digital resources, including how these could be developed to increase sales. Copywriting, marketing and sales support • Copywriting, both for marketing purposes and for product information and book blurbs. • Market seeding in the period prior to publication. • Creative strategies for impact at publication. • Marketing planning, for products or across lists, or producing market data to support the planning process. • Producing sales tools for sales teams to equip them in customer meetings. • Sales conference support: producing presentation materials, activities, and handouts. • Internal communications support with market information for internal newsletters/reports.