Strategic consultancy, development and marketing of textbook programmes for educational publishers, led by experienced freelance consultant Sarah Wightman.
Client list includes Cambridge University Press, Pearson, Wiley-Blackwell, Hodder, Oxford University Press, Cambridge Education Group, Elsevier, Cambridge Digital, and CourseSmart.
Project management
• Overseeing management and production of products (print or digital), from commissioning and planning stage, and development of content, through to publication.
• Experience coordinating a range of suppliers, including freelancers, copy-editors, digital developers, illustrators, indexers, typesetters, and printers.
Editorial development
• Hands-on editorial development for improving content, for print or digital.
• Coaching authors during the writing process, including schedule management.
• Detailed eye for editorial integrity, proof-reading and quality checking manuscript requirements.
Market research to support editorial development and commissioning
• Development “research packs”, including surveys and feedback from reviewers, with detailed analysis of results, plus market data and competitor information.
• Review of supplementary packages and digital resources, including how these could be developed to increase sales.
Copywriting, marketing and sales support
• Copywriting, both for marketing purposes and for product information and book blurbs.
• Market seeding in the period prior to publication.
• Creative strategies for impact at publication.
• Marketing planning, for products or across lists, or producing market data to support the planning process.
• Producing sales tools for sales teams to equip them in customer meetings.
• Sales conference support: producing presentation materials, activities, and handouts.
• Internal communications support with market information for internal newsletters/reports.
Company Details
- Founded
- -
- Address
- 83 Babraham Road, Sawston,cambridgeshire Cb22 3dd,united Kingdom
- Industry
- Book And Periodical Publishing
- NAICS
-
Publishing Industries (except Internet)Newspaper, Periodical, Book, and Directory PublishersDirectory and Mailing List PublishersOther PublishersGreeting Card PublishersAll Other Publishers
- Keywords
- content development, publishing, editorial, product development, education publishing, marketing, strategic consultancy in publishing.
- HQ
- Sawston, Cambridgeshire
Textbook Toolkit Questions
Textbook Toolkit's LinkedIn profile is https://uk.linkedin.com/company/textbook-toolkit
Textbook Toolkit's industry is
Book and Periodical Publishing
Textbook Toolkit's top competitors are
Textbook Solutions, Inc,
Textbook Traders Llc,
Direct Textbook,
National Curriculum And Textbook Board (Nctb),
Textbook Teachers Ltd,
Textbook Helpers™,
Mcgraw Hill.
Textbook Toolkit's categories are Book and Periodical Publishing
Textbook Toolkit's founding year is 2009
