Thakoon

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Where modern cool meets easy sophistication, THAKOON is made for those who believe good fashion shouldn’t be so hard. Launched in September 2019 by celebrated Thai-American designer, Thakoon Panichgul, this line of timeless essentials reimagines the everyday wardrobe. Panichgul started his career as a fashion editor for Harper’s Bazaar, covering runway designers and chasing style news. Wanting to try his hand at designing, he enrolled at Parsons School of Design in New York City. In 2004, Panichgul created his first ready-to-wear collection centered on pieces that were, at once, beautiful and easy to wear. An overnight success, he was championed by both the press and those in the public eye, appeared in countless spreads of major magazines, and became the go-to designer for many celebrities. Recently, he made a surprising move: he took a two-year break. During that time, he realized that loud and flashy fashion noises were drowning out good, simple, and affordable designs. It led him to relaunch his brand as a direct-to-consumer line of functional, beautiful, and well-designed wardrobe essentials.

Company Details

Employees
14
Address
35 East 21st Street, New York,new York 10010,united States
Phone
+1 212-966-1627
Email
cu****@****oon.com
Industry
Retail Apparel And Fashion
NAICS
Clothing and Clothing Accessories Stores
Clothing Stores
Shoe Stores
Men's Clothing Stores
Women's Clothing Stores
Children's and Infants' Clothing Stores
Family Clothing Stores
Clothing Accessories Stores
Other Clothing Stores
Keywords
New York City.
HQ
New York, New York
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Thakoon Questions

News

Shopping with the Modern Chronicler of Downtown Cool - Air Mail

Shopping with the Modern Chronicler of Downtown Cool Air Mail

Thakoon is Back on the Runway With A New Business Model - fashionista.com

Thakoon is Back on the Runway With A New Business Model fashionista.com

Thakoon’s New Direct-to-Consumer Line Will Retail for $75 to $275 - The Wall Street Journal

Thakoon’s New Direct-to-Consumer Line Will Retail for $75 to $275 The Wall Street Journal

Thakoon Doesn't Need the Fashion Industry's Approval Anymore - PAPER Magazine

Thakoon Doesn't Need the Fashion Industry's Approval Anymore PAPER Magazine

Thakoon Panichgul | BoF 500 | The People Shaping the Global Fashion Industry - The Business of Fashion

Thakoon Panichgul | BoF 500 | The People Shaping the Global Fashion Industry The Business of Fashion

Can sweatpants ever be high fashion? Thakoon is here to persuade you - Fast Company

Can sweatpants ever be high fashion? Thakoon is here to persuade you Fast Company

Thakoon Shows Us Around His First-Ever Store—And His New Direct-to-Consumer Business Model - Vogue

Thakoon Shows Us Around His First-Ever Store—And His New Direct-to-Consumer Business Model Vogue

Thakoon Panichgul Is Back With An Affordable New Line - nylon.com

Thakoon Panichgul Is Back With An Affordable New Line nylon.com

Thakoon: Ready-to-wear AW16 - 10 Magazine

Thakoon: Ready-to-wear AW16 10 Magazine

Watch: 9 Questions with Taylor Hill - Harper's BAZAAR

Watch: 9 Questions with Taylor Hill Harper's BAZAAR

Can Thakoon Change How We Shop? - ELLE

Can Thakoon Change How We Shop? ELLE

The Brave New World of Faster Fashion (Published 2017) - The New York Times

The Brave New World of Faster Fashion (Published 2017) The New York Times

What Fashion Designer Thakoon Panichgul Can’t Live Without - New York Magazine

What Fashion Designer Thakoon Panichgul Can’t Live Without New York Magazine

Thakoon Perfects Instant Runway Shopping - The Cut

Thakoon Perfects Instant Runway Shopping The Cut

Inside Thakoon's New Affordable Collection — Thakoon Line - Daily Front Row

Inside Thakoon's New Affordable Collection — Thakoon Line Daily Front Row

Silas Chou Hits Pause on Thakoon Brand, Throwing the Future of See-Now-Buy-Now Into Question - Vogue

Silas Chou Hits Pause on Thakoon Brand, Throwing the Future of See-Now-Buy-Now Into Question Vogue

How Thakoon Panichgul Has Adapted His Fashion Brand and Business Over the Past 15 Years - fashionista.com

How Thakoon Panichgul Has Adapted His Fashion Brand and Business Over the Past 15 Years fashionista.com

BoF Exclusive | The Second Coming of Thakoon - The Business of Fashion

BoF Exclusive | The Second Coming of Thakoon The Business of Fashion

Silas Chou Halts Thakoon Venture - The Business of Fashion

Silas Chou Halts Thakoon Venture The Business of Fashion

Thakoon Is Back With a New Content-and-Commerce Play - The Business of Fashion

Thakoon Is Back With a New Content-and-Commerce Play The Business of Fashion

NYFW | Thakoon SS17 - Wonderland Magazine

NYFW | Thakoon SS17 Wonderland Magazine

Thakoon Hits "Pause" After "See Now, Buy Now" Experiment - W Magazine

Thakoon Hits "Pause" After "See Now, Buy Now" Experiment W Magazine

All Dressed Up and Nowhere to Go - The New York Times

All Dressed Up and Nowhere to Go The New York Times

Inside Thakoon Panichgul’s New SoHo Store - Architectural Digest

Inside Thakoon Panichgul’s New SoHo Store Architectural Digest

New York Fashion Week Shakeup: What Designers Are Doing Differently - The Hollywood Reporter

New York Fashion Week Shakeup: What Designers Are Doing Differently The Hollywood Reporter

Fashion Designer Thakoon Panichgul Purchases $2.7 M Tribeca Loft - observer.com

Fashion Designer Thakoon Panichgul Purchases $2.7 M Tribeca Loft observer.com

Must Read: Karlie Kloss Is Express's New Brand Ambassador, Under Armour to Build Epic Store in NYC - fashionista.com

Must Read: Karlie Kloss Is Express's New Brand Ambassador, Under Armour to Build Epic Store in NYC fashionista.com

Well Hello There, Legs! Rihanna Stuns in Slitted Slip Dress For Date With A$AP Rocky - Popsugar

Well Hello There, Legs! Rihanna Stuns in Slitted Slip Dress For Date With A$AP Rocky Popsugar

Thakoon Changes Fashion Model - British Vogue

Thakoon Changes Fashion Model British Vogue

Thakoon Gets Acquired by a 22-Year-Old - Racked

Thakoon Gets Acquired by a 22-Year-Old Racked

Michelle Obama Wears Thakoon Dress to DNC - glamour.com

Michelle Obama Wears Thakoon Dress to DNC glamour.com

21 Chic Pajama Gift Sets They Can Wear Year-Round - ELLE

21 Chic Pajama Gift Sets They Can Wear Year-Round ELLE

Thakoon Panichgul: why celebrities love his colourful dresses - The Guardian

Thakoon Panichgul: why celebrities love his colourful dresses The Guardian

Thakoon Talking - British Vogue

Thakoon Talking British Vogue

Cargo Pants Are Back, and So Much Better Than You Remember - Harper's BAZAAR

Cargo Pants Are Back, and So Much Better Than You Remember Harper's BAZAAR

Emma Stone In Thakoon – 2014 Met Gala - Red Carpet Fashion Awards

Emma Stone In Thakoon – 2014 Met Gala Red Carpet Fashion Awards

FEMAIL rounds up NYFW runway items available to buy already - Daily Mail

FEMAIL rounds up NYFW runway items available to buy already Daily Mail

Bright and fearless for fall 2014 By Edward Quan Jul 25, 2014 - 7:29:32 PM - The Bahamas Weekly

Bright and fearless for fall 2014 By Edward Quan Jul 25, 2014 - 7:29:32 PM The Bahamas Weekly

Glamour Shopper December 2013 - glamour.com

Glamour Shopper December 2013 glamour.com

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