That Flower Feeling

That Flower Feeling is a nationally scaled marketing campaign dedicated to increasing everyday floral consumption in the U.S. Founded by CalFlowers, our mission is simple: inspire more Americans to enjoy more flowers, more often. Through bold, consumer-focused digital and social media campaigns, we promote flowers as an essential part of daily life—not just for special occasions. This industry-wide initiative is voluntarily funded by floral stakeholders through our 501(c)(6) nonprofit foundation, ensuring a collective effort to drive non-holiday sales and elevate consumer awareness. Flowers are a natural, feel-good boost, and we want everyone to experience their everyday impact. Whether it's a single stem or a full bouquet, fresh flowers bring joy, connection, and well-being—that’s That Flower Feeling.