theAmplify, Now Part of Collectively

theAmplify is a leading technology and data-driven influencer platform for Facebook, Instagram, YouTube, Snapchat, Twitter, and Pinterest in North America, South America, the United Kingdom, and Europe. In August 2020, we merged with Collectively as part of their acquisition by the You & Mr Jones Group. Our proprietary platform Reach incorporates IBM Watson and Google TensorFlow to identify influencers for brands. Reach is a mobile-first platform that simplifies creative collaboration with influencers to ensures flawless distribution of content across every major social platform. In partnership with Google AI engineering, theAmplify is using data collected through Reach to revolutionize how social conversations are measured by contextually mapping emojis and words they are paired with.