The Applied Behavioral Science Group, LLC

The Applied Behavioral Science Group is a team of Behavioral Scientists that work with clients to create implementations that influence customer or stakeholder decision making, both digitally and onsite. We achieve this through the lens of data and decision science, which includes the examination of how cognitive biases, heuristics and environmental designs impact choices people make. Small scale work focuses one day team workshops. Larger scale work focuses on behavioral audits: taking a red pen to all marketing and sales design and copy and providing highly specific recommendations to use behavioral language to improve product positioning, engagement, and sales.