ASK Group

At ASK Group, we believe a successful business is built on the foundation of a powerful brand, authentic digital connection, a world-class customer experience (CX), and a sound strategy. As a South African-based integrated brand agency and business consultancy, we partner with clients across industries and borders to achieve precisely that. Founded by Candy Tothill Kruger and led alongside her daughters, Lucy Dixon and Jessica Gourlay, we are a women-operated firm that merges decades of C-suite experience with a modern, agile approach. We serve impact-driven organisations—from innovative start-ups to established corporates—helping them define their purpose, amplify their message, and operate better businesses. Our expertise Includes: 🔹 Strategic Brand & Communications: Developing resonant brand strategies, identities, and communication plans that command attention. 🔹 Social Media & Digital Marketing: Creating and executing data-driven digital strategies that build community and drive business growth. 🔹 Customer Experience (CX) & Service Design: Architecting seamless and memorable customer journeys that turn clients into advocates. 🔹 Corporate Sustainability, Transformation & ESG: Advising on integrating sustainable and ethical practices into your core business strategy. Why partner with ASK? ✔ Direct-Access Leadership: Our directors personally oversee every client account. ✔ Tailored & Turnkey Solutions: We provide custom strategies and clear, packaged services for rapid turnaround. ✔ Proven Expertise: We offer deep experience working with some of the world's most recognised brands. ✔ A Partnership with Purpose: A portion of our profits is donated to the ASK Foundation, creating shared value. ✔ Global Reach, Local Roots: A proudly women-owned South African company with a worldwide client base. Contact us to schedule a complimentary consultation and learn how we can help you achieve your goals. Just ASK.