The laboratory of “Behavioral Engineering & Analytics for Marketing Management” (BEAMM) is focused on research that generates and applies behavioral insights to deliver positive results for consumers and communities, primarily employing but not limited to the subjects of Marketing Science, Economics, and Behavioral Sciences.
The main research objective of the Behavioral Engineering & Analytics for Marketing Management (BEAMM) lab is to understand and predict individuals' decisions and behavior as well as to foster behavior change. The goal through its research activity is to contribute and encourage individuals to make decisions to improve their living, to support the development of policies that favor the choice of these decisions, and thus to contribute to a better society by sustainable development.
Overall, the laboratory aims to contribute to:
- explore the interdisciplinary field of research defined by synergies developed between marketing management and behavioral engineering.
- carry out scientific work, primary research and applied studies bringing together faculty members and external collaborators.
- support the research work of faculty members and University researchers
- support and supervise postgraduate and undergraduate educational and research programs.
- develop collaborations with local and international Institutes, Research Centers, academic institutions, scientific and other bodies with relevant and/or complementary scientific goals.
- provide integrated services to private and public organizations in the form of specialized and high-quality project work, consulting, and research collaborations.
- publish scientific articles, studies, books, etc.
- organize or co-organize seminars, workshops, symposiums, and conferences.
Company Details
- Employees
- 2
- Founded
- -
- Address
- 156 Egnatia Street, Thessaloniki,greece,546 36,greece
- Industry
- Research Services
- NAICS
-
Scientific Research and Development ServicesResearch and Development in the Physical, Engineering, and Life SciencesResearch and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- Keywords
- Behavioral Engineering, Analytics, Marketing Management, Consumer psychology, Behavioural Economics.
- HQ
- Thessaloniki, Greece
The Beamm Lab Questions
The Beamm Lab's LinkedIn profile is https://gr.linkedin.com/company/the-beamm-lab
The Beamm Lab has
2 employees.
View email and phone details for 2
employees at The Beamm Lab.
The Beamm Lab's industry is
Research Services
The Beamm Lab's categories are Research Services
The Beamm Lab's founding year is 2020
