The Beauty Sleuth

My name is Kelley Quan and I am a beauty junkie / maven / artist / writer and generally obsessed with all things beauty related. My CV is long and winding, but the essence of my experience comes from working 20+ years in the beauty trenches, as a freelance makeup artist. I specialize in fashion and beauty advertising and editorial. Back in 2000, I co-founded and was Editor in Chief of a fashion and beauty magazine called ZOOZOOM.com, which garnered tons of awards and accolades during its 11 years online. I am Mom to Rhys and Logan, and wife to David, all of whom have been called upon to be beauty product testers for many a test trail I have conducted over the years! ( and without complaint, I might add!) . The objective of this site is to supply other beauty mavens or those who are just plain beauty obsessed, with news, info and real world beauty experience. No fancy beauty speak, just authentic, striped down information that is really useful, to offer objective reviews that will help to make informed choices when buying that new must have product. Learn from other beauty and style professionals— how they got started and what keeps them loving the business. Check out runway trends and celebrity beauty focus to see what looks are coming your way each season, and a lot more!