BeYou

BeYou: Getting healthy is rewarding and Fun! At BeYou, we are at the forefront of the digital health revolution, pioneering a gamified reward health platform designed to inspire users to embrace a healthier lifestyle. Our innovative approach leverages a gamified wellness model to encourage the adoption of daily healthy habits, directly addressing the global challenge of obesity and unhealthy living. We are deeply committed to enhancing consumer health and well-being with digital solutions that make daily health practices engaging and achievable. Our mission, aligned with the European Union's objectives, focuses on preventing non-communicable diseases through proactive and enjoyable lifestyle changes. Our wellness strategy is crafted around the Wellness Pyramid, supported by three foundational pillars: Behavioural Change Science, Healthy Habit Formation, and Engagement Algorithms. What sets BeYou apart is our holistic method, seamlessly integrating fitness, nutrition, and mental well-being. This comprehensive approach is backed by scientifically proven programs, robust technology, peer support, and cutting-edge gamification techniques, ensuring our users enjoy a balanced and effective wellness journey. Founded in the vibrant city of Barcelona, BeYou boasts an international team with diverse expertise in digital health, driven by a shared vision to transform lives for the better. As a proud member of the Wellness Group and a sister company to Technogym—established in 1984 and recognized as a leader in health and connected gym fitness—we draw upon decades of industry leadership to shape a healthier future. BeYou is a proud community member of EIT Food and an alumni of the Rising Food Star Association, BeYou has played a pivotal role in over 10 EU-funded initiatives since 2017. These collaborations with industrial partners, research institutes, and universities have not only fostered environmental and health advancements but have also spurred innovation