BGS [The Bluegrass Situation]

The Bluegrass Situation (or BGS, as it’s come to be known) is the world’s largest community for American roots music, culture, and lifestyle. Co-founded by lifelong music fan Ed Helms (The Office; The Hangover) and executive director Amy Reitnouer Jacobs in 2012, what began as a blog for like-minded Angelenos pining for bluegrass in Southern California has morphed and developed over more than a decade to become an international standard-bearer for all of the things beloved within every branch and offshoot of the roots music family tree. From vibey folk-pop to ravishing western sounds; plus blues, singer-songwriter, Americana, old-time, bluegrass, and everything else above, below, and in-between (and now encompassing country music with the launch of their bespoke Substack newsletter, GOOD COUNTRY), BGS proudly represents a unique gathering place, supporting and uplifting the rich, diverse, and varied history of these musics (as well as the artists and fans who keep them alive), while looking ahead with a progressive vision to transform these folkways and traditions into a carefully curated, 21st century space open to all. Specializing in editorial (website, newsletters, and podcast network), curatorial (festival stages and special events), and promotional (marketing and content curation) sides of the music industry, everything at BGS points back to a simple ethos: Roots Culture, Redefined.