The Bright Arc

Are you struggling to convert data to insights and insights to outcomes? The Bright Arc is an analytics and economic consulting firm that helps high growth companies unlock the full potential of their data. We have generated insights that close sales deals, fuel marketing and communications campaigns, and inform public policy discussions. The Bright Arc helps companies ranging from startups to industry leaders monetize their data through data storytelling, optimization, and creating new revenue streams. Founded in early 2021 by Jacqui Barrett, the firm is supported by 15 years of economics and data science expertise at leading organizations such as LinkedIn, Compass Lexecon and the Federal Reserve Bank of Chicago. Capabilities: -Data audits and strategy -Fractional Chief Economist spokesperson -GTM strategy including market analysis -Data products -Predictive modeling & forecasting -Impact evaluation -Metric creation and testing validated by external sources -Data-driven thought leadership and content strategy -Public policy engagement -Leadership updates on macroeconomic trends that impact business growth -Economic modeling -Experimentation design -White papers -Academic partnership evaluation Industries: -B2B SaaS -Education / Edtech -Workforce Development -Healthtech -Climate -Proptech and Real Estate -Fintech -Banking and Insurance -Nonprofits, Non-governmental Organizations and Foundations -Consumer Packaged Goods -Social Impact and Corporate Social Responsibility -Transportation