The Chic Indian

The Chic Indian is a fashion and tech-first brand with a community at the heart of it. A marquee platform that brings fastidiously handpicked capsule curations from under-the-radar, emerging + contemporary homegrown labels, spotlighting fashion that is intentionally Indian and global in aesthetics, it is focused on building an evolved community that no longer wants to scroll hours on Instagram and be targeted by algorithms for unique finds. Therefore, as a holistic offering our partnered designers are able to reward The Chic Indian’s community through access pricing, a value-driven offering that lets all members get the best value, everytime they shop from the labels on board. Powered by GenAI, it also has India's first AI Style Assistant for curations. As a modern e-commerce brand built for the present and future, we are striving to reduce consumer journeys and elevate shopping experiences by adopting AI-forward smart search functionalities to enable you with advanced discoveries while very much being hands-on and lending the human factor to bring you fashionable finds. It’s not about what The Chic Indian is, it’s about who The Chic Indian is. It’s you and it's about a culture that embraces and celebrates what India has to offer, taking it global.