The Common Room

What you need these days are communications people who have been raised as digital natives but are old enough to know what they're doing. That's the sweet spot - and we're in it. It means the people working on your business are from a generation trained to innovate, but with foundations laid in tried and tested traditional marketing. We're faster, leaner and more agile. For us, there's no divide between traditional and digital media - they can and should be seamless parts of a whole. But what it all boils down to is the strategy. We start by getting a true understanding of your business, your audience and market environment. We then look at all the communications disciplines to develop strategies that solve problems and create opportunities - we don't just make ads because we're an ad agency or offer press coverage because we're a PR shop. Members of The Common Room team have had campaigns recognised at the NZ Effies awards, and have worked with a number of swishy brands like Toyota, Sanyo, Ford, DB Breweries, TVNZ, NZ Army, Telecom, NZ Post, Westpac, AMP, NZ Police, Natural History New Zealand, Bayer, Griffins, HSBC, DTR, Hell Pizza, Rodney and Waitakere City Councils, University of Otago and Mighty River Power.