The Cool Hour

Delving into the realms of fashion + culture + inspiration, The Cool Hour is a digital hub for creative trendsetters since its inception in 2011. Operating as an independent creative collective from Los Angeles, CA, The Cool Hour has been showcasing what's next in the fast moving fashion circuit. We spotlight outfit inspiration, lookbooks, collections, beauty, and trends, while shining a spotlight on emerging and underground designers from around the world. Our handpicked shopping edit features current-season pieces from designers we love. The Cool Hour collaborates with fashion's forward-thinking press agencies, brands, and retailers, delivering fresh industry updates to our audience. In today's crowded marketplace, our editorial team carefully selects and shares the most relevant press content and products that align with The Cool Hour's vision. We've stayed true to our mission of elevating independent, emerging brands, offering them a platform to showcase their work to a broader audience. The Cool Hour's comprehensive product database, with the assistance of artificial intelligence technology, enables shoppers to easily discover and purchase items from trusted e-commerce partners, while discovering exciting new brands.