CORE IT Method

CORE IT is a strategic consulting and training platform co-founded by Heather Hughes Hardy and Jenna Hennig to transform the way aesthetic and wellness practices operate, convert, and grow. We specialize in high-impact training for aesthetic providers, Patient Care Coordinators (PCCs), and sales-focused front office teams, delivering the structure, language, and systems that drive trust-based conversions and consistent revenue. With backgrounds spanning clinical nursing, aesthetic injection, case management, and executive operations, Heather and Jenna built CORE IT to solve the exact gaps they experienced firsthand, from burnout and inconsistent bookings to untrained teams and unclear patient pathways. Our services include: ✅ Consulting for providers and leadership teams ready to scale sustainably ✅ Sales and conversion training for PCCs, coordinators, and consultants ✅ Team-wide systems implementation for improving the patient journey ✅ The Fully Booked Coordinator, our signature on-demand training platform designed to elevate PCCs into high-performing, revenue-driving roles CORE IT blends operational expertise, sales psychology, and emotional intelligence into a proven, plug-and-play framework that works in real clinics and grows with them. We’re here to help you build confident teams, streamline consults, and close with clarity, care, and consistency.