The CPG CFO®

We help CPG (consumer packaged goods) brand founders know their numbers. The CPG CFO is your strategic finance partner - like having a co-founder who is a numbers person. We help you plan for a resilient future - one that support growth, drives impact and ultimately opens more doors for your brand. Community and Growth drive everything we do. We support growth for CPG founders by establishing and optimizing finance & accounting processes and software so they can feel confident that their business is in the right position. We build community in my work through empathetic leadership, and engagement and volunteering in the larger better-for-you and sustainable CPG movement. We have served brands offering beverages, keto snacks, superfood powders, face creams, dental picks, pet food, pet supplements, athletic apparel, and one beloved Texas quick-service restaurant that will always have a place in our hearts.