The CyR.U.S. System

Introducing CyR.U.S., the revolutionary modern tactile language developed to give independence, enjoyment, and product safety to 2.2 billion people worldwide experiencing varying degrees of vision loss. Have you ever experienced the frustration of grabbing the wrong product in the shower, leaving you with shampoo instead of conditioner? Or strained your eyes attempting to read minuscule text or ingredient lists on packages, even with glasses? The aging population is often overlooked in package design, causing inconvenience for those with vision loss. For individuals with any form of vision impairment, distinguishing between beauty and personal care products can be a significant challenge. Mundane activities that others take for granted become obstacles to their independence, joy, and safety. Traditionally, accessible packaging has been an afterthought in product design, especially in the luxury sector, where aesthetics are paramount to a brand's identity. However, CyR.U.S. is here to change the narrative. Featuring raised symbols and embossed QR codes, CyR.U.S. makes product identification, ingredient exploration, and usage comprehension effortless – right at your fingertips. Our vision for the future is to make CyR.U.S. universally adopted by 2025. To achieve this, we seek the collaboration of numerous brands and industry leaders. By speaking the same language, we can break down barriers and ensure inclusivity for all.