The Digital Engine by InGen Marketing

The Digital Engine course is designed to teach online lead generation through inbound marketing principles. Certified participants learned how to build a WordPress website, complete with weekly blogging and multiple form creations, designed to pull users in from social media posts highlighting blog material. Through online forms, users subscribed to a weekly email as well as completed additional destination goals all tracked through Google Analytics. Weekly auditing of these analytics, along with social platform and email analytics taught participants digital online strategy through a live online practicum of created and curated content around a topic of their own choice. Creating their own brand, participants learned how to build an online marketing campaign that drives online lead generation. The Digital Engine is a perfect tool for startups and small to medium size businesses looking to create an inexpensive marketing presence online that generates new leads for products, services, or ideas.