The Directive Collective

We make great footwear, not just great sketches. Successfully bringing footwear to market requires more than good design. From costing to commercialization, The Directive Collective knows how to make shoes. We offer a product-led design approach that ensures design intent is preserved from sketch to sample to production. Product development and engineering are considered in every design project so that footwear concept fit, functions and perform. Because nobody knows running like a runner. Running is not only what we know, it’s what we live. With over 28,000Km personally logged by Founder and Principal Richard Kuchinsky we proudly specialize in performance running. We believe Runners make better running shoe designers. Start-ups welcome. A footwear start-up needs everything. The Directive Collective specializes in an integrated, strategic process from brand to design brief to development to production. We help bring your vision to market as efficiently and effectively as possible leveraging over 20+ years of footwear industry experience and know-how.