The Gameplan Group

The Gameplan Group operates, advises, and invests in sports tech, sports media and digital content businesses. GPG provides consulting services around content marketing, audience/customer analytics and distribution strategy, along with launching joint ventures focusing on platform-native sports content and making investments with a narrow lens around niche/trade media publications and sports betting content operations. ------ The Gameplan Group specializes in... -- Audience engagement and data democratization within mid-sized and large media companies; developing infrastructure and process to turn high-level audience data into actionable insights and market opportunity. -- Creating diverse revenue streams or accelerating the revenue diversification process for niche content operations, trade publications, and local/community news organizations. -- Distribution strategy and arbitrage opportunities around product launches and content marketing campaigns.