THE HIVE PRINCIPLE
In today’s ever-changing and cluttered world, consumers can only retain a certain number of assets associated with your brand at any one time. In an effort to survive and remain relevant, brands need to move beyond “need state” execution to “love state” relationships. As a bee is instinctively drawn to the flower, brand assets need to be developed to draw the consumer to the brand.
It is time to think beyond the expected, and to drive powerful design-led solutions that will inspire the brand’s consumer-facing expectations and experiences. Inspirational, designer-centric briefs should be grounded in a big idea that enables the brand to challenge category conventions.
Category conventions and semiotic codes of any given category are often overlooked, or worse, still not understood. I believe that these design conventions can be easily broken down into a simple formula to help inspire the brief and inform the future success of the brand.
SERVICES
Design & Innovation • Brand Asset Evaluation • Keynote Speaking
I BELIEVE IN
• The power of a handshake and the collective human spirit to get things accomplished as a team.
• The creative journey that builds brands, creates meaningful businesses and turns careers into friendships.
• The brand ideas that stand the test of time—not just a decoration station based on the latest design trend.
• Ideas that are grounded in consumer observations, brand and category histories—and the consumer need state.
—DYFED “FRED” RICHARDS
Company Details
- Employees
- 2
- Address
- 2412 S Michigan Ave, Chicago,illinois 60616,united States
- Industry
- Business Consulting And Services
- NAICS
-
Management, Scientific, and Technical Consulting ServicesManagement Consulting ServicesOther Scientific and Technical Consulting ServicesOther Management Consulting Services
- Website
- http://www.thehiveprinciple.com
- Keywords
- Chicago.
- HQ
- Chicago, Illinois
The Hive Principle Questions
The Hive Principle's website is http://www.thehiveprinciple.com
The Hive Principle's LinkedIn profile is https://www.linkedin.com/company/the-hive-principle
The Hive Principle has
2 employees.
View email and phone details for 2
employees at The Hive Principle.
The Hive Principle's industry is
Business Consulting and Services
The Hive Principle's top competitors are
The Hive Staffing,
Futuredeluxe,
The J.m. Smucker Co.,
Soulsight,
Sowhat Brand Design,
The Future Of... Design,
Blacklion • Motor Row,
The Chicago Brand Museum,
Kaleidoscope®,
Taxi Studio.
The Hive Principle's categories are Business Consulting and Services
