The KPI Master Company Profile, Contacts & Intelligence

The KPI Master Overview

Conceived within A+ (Management Consulting company active between 2006 and 2013, specialized in Communication Auditing), the KPI Master is today a freestanding brand, exclusively focused on the optimization of Key Performance Indicators. Its main activity concentrates on communication and all its relevant and continuously evolving specializations. The brand owned by Paola Furlanetto, and managed in collaboration with international and local partners, operates into 4 main directions: 1. The KPI Web Platform A Web platform containing about 700 Integrated Marketing Communication KPIs, more than 10 Channels, and 14 Marketing and Communication Objectives. Launched in 2017 and presented at the WFA in Tokyo in 2018, the platform has been created and developed for the Advertisers’ Association UPA. In contact with businesses and universities, it continuously integrates new media and communication channels. 2. KPIs Audit This activity involves checking KPIs processes and assessing communication indicators for marketers and public administration, in areas such as: Branded Entertainment Customer Communication Journey Data Processes Dashboard Digital & Social Media (in partnership with Eley Consulting) Experiential & Event Influencers/Podcasting Omnichannel Integration Paid, Owned, and Earned Media PR and Digital Reputation 3. KPIs Design Dedicated management advisory service for companies investing in communication and PA (Public Administration). Key Activities related to Communication KPI: Scorecard for Top Management Maps for Transformation Dashboards for Professionals Metrics Review (for covered areas, see above) 4. KPIs Seminar Branded Entertainment / Retail Communication / Measuring PA Communication / From Strategic Goal to Execution / Storytelling / Communication & Marketing Metrics / Personal Branding / Influencers, PR, Native Advertising / Corporate Communication / Integrated Marketing Communication.

Headquarters

Milano, IT

Industry

Business Consulting And Services

NAICS

Management, Scientific, and Technical Consulting Services, Management Consulting Services

The KPI Master Contact Intelligence

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The KPI Master People & Org Chart Preview

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